Pants to Poverty – an ethical brand


During my visits to one of the ethical fashion trade shows, I stumbled upon this fabulous brand who are a new type of underwear brand. They are called Pants to Poverty. Apart from the pun, they are indeed making serious efforts to alleviate poverty as part of the Make Poverty History campaign.

Pants to Poverty works with a farmer organisation in India called Zameen Organics, this brand has helped many families out of poverty already and are constantly working hard on it.

Hats off to this fabulous organisation. If you are shopping for girls dresses in Minor Edition, please do also have a look at the underwear for them at Pants to Poverty, albeit for the whole family !

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